Center for Innovation and Entrepreneurship
Since 2018, the Marshall University Center for Innovation and Entrepreneurship, or iCenter, has trained nearly 3,000 students, faculty, staff and community members to think differently in promoting innovation and entrepreneurship across Marshall University’s campus and throughout the state of West Virginia and the Appalachian Region. Located in the Brad D. Smith Business School the iCenter offers mentoring and support for all stages of innovation and entrepreneurship.
From idea generation to venture support, what happens here changes the world.
The Brad D. Smith Student Incubator program immerses students and community members in entrepreneurship and innovation. In the program, students can test, adapt and validate their business ideas in the marketplace.
The MUIC program is a community of Marshall University staff and faculty who are trained in Design for Delight (D4D) and use it to catalyze student-centered innovations collaboratively across the campus and within Marshall’s academic colleges, administrative departments, and student organizations.
The MUIC program also trains university and departmental leadership on how to strategically set clear priorities where student-centered innovation is needed the most, to create a culture where everyone innovates for the student, and to measure success with in-market evidence.
The iCenter offers an Innovation Explorer Microcredential training for community members to expose learners to Design for Delight (D4D), Intuit’s version of design thinking. The D4D approach is designed to solve complex, human-centered problems, and use it to catalyze student-centered innovations collaboratively across the campus and the community.
